Indlela Laba Osomabhizinisi Abenza Ngayo Amagagasi Emnothweni WaseMelika
Emphakathini olwela ukulingana, amabhizinisi aphethwe abantu abamnyama baye bavela njengama-trailblazers, besebenzisa ulwazi lwabo oluyingqayizivele kanye namakhono ukuze babe nomthelela omkhulu emnothweni waseMelika. Behlome ngokukhuthazela nokuzimisela, laba somabhizinisi bavula imfihlo yempumelelo futhi baphule imigoqo yezimboni ezweni lonke.
Kusukela ekuqaleni kwezobuchwepheshe kuya emabhizinisini athuthukayo, abanikazi bamabhizinisi abamnyama zishiya uphawu olungasuki. Iminikelo yabo idlula inzuzo nje, ukuvuselela imiphakathi yendawo, ukudala amathuba emisebenzi, nokukhuthaza izizukulwane ezizayo.
Ngokukholelwa okuqinile emandleni abo, osomabhizinisi abamnyama banqoba izithiyo zomlando futhi baphikisa imibono esetshenziswa isikhathi eside. Ukuzimisela kwabo okungaguquki kubonakala ekukhuleni nasekuthuthukeni kwamabhizinisi abo njengoba besebenzisa imibono yabo eyahlukene ukuze baqhubekisele phambili ukusungula izinto ezintsha kanye nokubhekana nezinselele ezinzima.
Ngokusekela kanye nokusekela ngenkuthalo amabhizinisi aphethwe abantu abamnyama, abathengi badlala indima ebalulekile ekukhuthazeni umnotho ofaka wonke umuntu owazisa ukuhlukahluka nokwamukela amathuba alinganayo. Ngokubambisana, singanika laba somabhizinisi amandla okufinyelela ezikhundleni eziphakeme kakhulu futhi sivule indlela yekusasa eliqhakazile, elibandakanya wonke umuntu.
Njengoba amabhizinisi aphethwe abantu abamnyama eqhubeka nokwandisa amandla awo, kuyacaca ukuthi impumelelo yawo iwukunqoba komuntu siqu kanye nesinyathelo esibalulekile esiholela emnothweni olinganayo kubo bonke.
Izinselelo ezibhekene namabhizinisi aphethwe abantu abamnyama
Amabhizinisi aphethwe ngabantu abamnyama anomthelela omkhulu emnothweni, abe neqhaza ekudaleni amathuba emisebenzi, ekukhuleni komnotho nasekuthuthukisweni komphakathi. Ngokocwaningo olwenziwa yi-Association for Enterprise Opportunity, uma amabhizinisi aphethwe abantu abamnyama efinyelela izinga elifanayo lemali engenayo nozakwabo abaphethwe ngabamhlophe, lokho kungadala amathuba emisebenzi angu-600,000 55 futhi kungenise u-$XNUMX billion emnothweni.
Osomabhizinisi abamnyama nabo bangaba yizisusa zokuvuselela imiphakathi enganakiwe. Ukusungula amabhizinisi kulezi zindawo kuletha izimpahla namasevisi adingeka kakhulu, okudala umphumela oguquguqukayo oshukumisa umnotho wendawo. Ngaphezu kwalokho, amabhizinisi aphethwe abantu abamnyama ajwayele ukubeka phambili ukuqashwa emiphakathini yawo, ahlinzeke ngamathuba omsebenzi anciphisa ukuntuleka kwemisebenzi futhi aqede ubumpofu.
Ngaphezu komthelela wawo kwezomnotho, amabhizinisi aphethwe ngabantu abamnyama abalulekile ekufukuleni abantu ngabanye nasekukhuthazeni izizukulwane ezizayo. Ngokubona osomabhizinisi abamnyama abaphumelelayo, intsha engaba ngabanikazi bamabhizinisi iyakhuthazwa ukuba iphishekele amaphupho abo, bazi ukuthi banganqoba izithiyo futhi bazuze ubukhulu.
Amasu okuphumelela kosomabhizinisi abamnyama
Nakuba amabhizinisi aphethwe abantu abamnyama enze igxathu elimangalisayo, abhekene nezinselelo eziyingqayizivele ezithiya ukukhula nempumelelo yawo. Inselele eyodwa ebalulekile ukufinyelela okulinganiselwe kwezimali. Ucwaningo selukhombisile ukuthi osomabhizinisi abamnyama babhekana nezinga eliphezulu lokulahlwa uma befaka izicelo zokubolekwa imali uma beqhathaniswa nozakwabo abamhlophe, okwenza kube nzima ukuthi bathole izimali ezidingekayo ukuze baqale noma bakhulise amabhizinisi abo.
Esinye isithiyo ukushoda kwamathuba okufundisa kanye nokuxhumana. Ukwakha ubudlelwano nochwepheshe abanolwazi abanganikeza isiqondiso nokusekelwa kubalulekile kunoma yimuphi usomabhizinisi. Kodwa-ke, abanikazi bamabhizinisi abamnyama bavame ukukuthola kuyinselele ukufinyelela kulawa manethiwekhi, okungaphazamisa ikhono labo lokufunda kwabanye futhi bathole ukuqonda okubalulekile.
Ngaphezu kwalokho, ukucwasa ngokobuhlanga okuhleliwe kanye nokuchema okungazi lutho kusaqhubeka ezimbonini eziningi, okwenza kube nzima emabhizinisini aphethwe ngabantu abamnyama ukuthi athole izinkontileka kanye nokusebenzisana. Ukunqoba lezi zithiyo kudinga ukuzimisela komuntu ngamunye kanye nemizamo ehlangene yokwakha indawo yebhizinisi elinganayo.
Izindaba zempumelelo ezikhuthazayo zamabhizinisi aphethwe abantu abamnyama
Naphezu kwezinselelo, amabhizinisi aphethwe abantu abamnyama basebenzise amasu okunqoba izithiyo futhi bathole impumelelo. Elinye isu elibalulekile ukwakha amanethiwekhi aqinile phakathi komphakathi wamabhizinisi abamnyama. Ngokusebenzisana nokweseka omunye nomunye, osomabhizinisi bangasebenzisa ulwazi oluhlangene nezinsiza, bavule iminyango emathubeni okungenzeka ukuthi angeke afinyeleleke.
Elinye isu elibalulekile ukubeka phambili ukwenza kahle emkhiqizweni noma ekulethweni kwezinsiza. Amabhizinisi aphethwe abantu abamnyama ayaqonda ukubaluleka kokuhlinzeka ngevelu ehlukile kumakhasimende awo. Ngokuqhubeka beletha iminikelo yekhwalithi ephezulu, bakha ukwethembana nokwethembeka, okubasiza ukuba bavelele ezimakethe ezincintisanayo.
Ukwengeza, ukwamukela ubuchwepheshe kanye nokuqanjwa kabusha kubalulekile enkathini yedijithali yanamuhla. Osomabhizinisi abaningi abansundu basebenzise amandla obuchwepheshe ukuze bakhulise amabhizinisi abo, bafinyelele izethameli ezibanzi, futhi benze lula ukusebenza. Ngokuhlala ngaphambi kwejika nokwamukela izitayela ezisafufusa, bahlala bencintisana futhi bevumelana nezimo ezishintshashintshayo zemakethe.
Ukwesekwa nezinsiza zamabhizinisi aphethwe ngabantu abamnyama
Amabhizinisi amaningi aphethwe abantu abamnyama azuze impumelelo emangalisayo futhi asebenza njengogqozi kulabo abasafufusa. Esinye salezo zibonelo i-Walker’s Legacy, eyasungulwa nguNatalie Madeira Cofield. Leli qoqo lebhizinisi labesifazane lomhlaba wonke lihlinzeka ngoqeqesho, ukwesekwa, kanye nokweluleka ukuze kuhlonyiswe abesifazane abasafufusa bezamabhizinisi. Imizamo yabo isize inqwaba yabesifazane abamnyama ukuthi banqobe izinselelo futhi baphumelele kwezamabhizinisi.
Enye indaba yempumelelo ephawulekayo ekaBlavity, inkampani yabezindaba eyasungulwa nguMorgan DeBaun. I-Blavity isiphenduke izwi elihamba phambili kubantu abamnyama beminyaka eyinkulungwane, ehlanganisa izihloko ezisukela kwezamasiko kuye kwezombusazwe. Impumelelo yabo ikhombisa amandla okumelwa kanye nesidingo semibono eyahlukene kwabezindaba.
Ukumaketha nokufaka uphawu kumabhizinisi aphethwe abantu abamnyama
Ngokubona ukubaluleka kokweseka amabhizinisi aphethwe ngabantu abamnyama, sekuvele izinhlangano eziningana kanye nezinhlelo zokuhlinzeka ngezinsiza nosizo. Isibonelo, i-National Black Chamber of Commerce inikeza amathuba okumela, amanethiwekhi, kanye nokuthuthukiswa kwebhizinisi kosomabhizinisi abamnyama. Ngokufanayo, I-Minority Business Development Agency inikeza ukufinyelela emalini, izinkontileka, nezimakethe zamabhizinisi aphethwe yidlanzana.
Abathengi nabo badlala indima ebalulekile ukusekela amabhizinisi aphethwe abantu abamnyama. Ngokufuna ngamabomu kanye nokusekela lawa mabhizinisi, abantu ngabanye bangaba neqhaza ekukhuleni nasekuphumeleleni kwabo. Izinkundla zokuxhumana kanye nezinkomba ze-inthanethi ezinikezelwe kuzo ukuthuthukisa izinkampani zabamnyama zenze kwaba lula kubathengi ukuthola nokweseka laba somabhizinisi.
Iqhaza lezinkundla zokuxhumana ekuthuthukiseni amabhizinisi abantu abamnyama
Amasu asebenzayo wokumaketha namabhrendi, okuhlanganisa namabhizinisi aphethwe abantu abamnyama, zibalulekile kunoma yiliphi ibhizinisi. Ukudala indaba yomkhiqizo ekhangayo ebonisa amanani nolwazi oluyingqayizivele lomnikazi webhizinisi kungathinta amakhasimende futhi kuhlukanise ibhizinisi kulabo eliqhudelana nabo.
Izinkundla zokuxhumana nazo zibalulekile ekwabelaneni ngezindaba, ukusebenzelana namakhasimende, nokubonisa imikhiqizo noma amasevisi. Amapulatifomu afana ne-Instagram ne-Twitter avumela amabhizinisi aphethwe ngabantu abamnyama ukuthi axhumane ngqo nezithameli eziqondiswe kubo futhi akhe isisekelo samakhasimende athembekile.
Ukusebenzisana nabagqugquzeli kanye nokusebenzisana nemikhiqizo enomqondo ofanayo nakho kungakhulisa ukufinyeleleka nokubonakala kwe amabhizinisi aphethwe abantu abamnyama. Ngokusebenzisa amandla okubambisana, osomabhizinisi bangakwazi ukungena ezimakethe ezintsha futhi bafinyelele amanethiwekhi abanzi.
Ukusebenzisana nokubambisana phakathi komphakathi wamabhizinisi aphethwe ngabantu abamnyama
Izinkundla zokuxhumana zibe semqoka kakhulu ekukhangiseni kanye ukuphakamisa amabhizinisi aphethwe abantu abamnyama. Lezi zinkundla zinikeza inkundla yokudlala ukuze osomabhizinisi babonise ngemikhiqizo yabo, bahlanganyele namakhasimende, futhi bakhe ukuqwashisa ngomkhiqizo.
Inhlangano ye-#BuyBlack, ngokwesibonelo, yathola umfutho ezinkundleni zokuxhumana, ikhuthaza abathengi ukuthi basekele amabhizinisi abantu abamnyama ngokuqaphela. Ama-Hashtag afana ne-#BlackOwnedBusiness kanye ne-#SupportBlackBusiness asephenduke amathuluzi anamandla kubathengi ukuze bathole futhi babelane ngala mabhizinisi ngamanethiwekhi abo.
Ngaphezu kwalokho, izinkundla zokuxhumana zenze osomabhizinisi bakwazi ukuxoxa izindaba zabo ngendlela eyiqiniso futhi ngqo kubabukeli babo. Abanikazi bamabhizinisi abamnyama bangenza amabhrendi abo abe ngabantu futhi basungule ukuxhumana kwamakhasimende okujulile ngokwabelana ngohambo lwabo, izinselele, kanye nempumelelo.
Isiphetho: Ikusasa lika amabhizinisi aphethwe abantu abamnyama
Ukusebenzisana nokubambisana ngaphakathi kwe umphakathi wamabhizinisi abamnyama ziye zabonakala zizuzisa ngokufanayo. Ngokuhlanganisa amandla, osomabhizinisi bangahlanganisa izinsiza, babelane ngobuchule, futhi bangene kumanethiwekhi womunye nomunye. Lokhu kubambisana kugqugquzela umuzwa wobumbano nenqubekela phambili ngokuhlanganyela, kwakha uhlelo oluqinile lokusekela amabhizinisi aphethwe abantu abamnyama.
Ukudalulwa kwamabhizinisi abamnyama kanye nemicimbi yokuxhumana ihlinzeka ngamathuba abalulekile kosomabhizinisi ukuthi baxhumane futhi bakhe ubudlelwano obunobuhlakani. Le micimbi yenza kube lula ukushintshana kwemibono, ikhuthaze ukubambisana, futhi ivule iminyango yamathuba amasha ebhizinisi.
