I-Driving Innovation: I-Spotlight on Rise of Izinkampani Zobuchwepheshe Eziphethwe Yingcosana
Ukwehlukahlukana nokubandakanywa kubalulekile ekuqhubekiseni ukuqanjwa kabusha embonini yezobuchwepheshe ehlala ishintsha. Kule minyaka eyishumi edlule, kube nokukhuphuka okukhulu izinkampani zobuchwepheshe eziphethwe yidlanzana, ukwenza amagagasi nokulungisa kabusha isimo semboni. Lesi sihloko sigqamisa izindaba zempumelelo ezikhuthazayo zalaba somabhizinisi abasalandela umkhondo.
Ukusuka ezixazululweni zesoftware eziyisisekelo kuya ekuthuthukisweni kwezingxenyekazi zekhompuyutha, izinkampani zobuchwepheshe eziphethwe yidlanzana zifakazela ukuthi ukwehlukahlukana kukhuthaza ukuqamba okusha. Baletha imibono emisha, okuhlangenwe nakho okuhlukahlukene, nezindlela ezihlukile zokuxazulula izinkinga, becindezela imingcele yalokho okungenzeka emhlabeni wezobuchwepheshe.
Lezi zinkampani zakha imikhiqizo namasevisi abalulekile futhi zikhuthaza isiko lokubandakanywa ngaphakathi kwemboni. Badiliza imigoqo futhi bavulela amaqembu angamelwe iminyango, benikeza abantu amandla okuphishekela imisebenzi kwezobuchwepheshe.
Hlanganyela nathi njengoba sihlola ukwanda kwezinkampani zobuchwepheshe eziphethwe yidlanzana futhi sibungaza izimpumelelo zazo ezimangalisayo, sigqamisa amandla aguqulayo okuhlukahluka ekuthuthukiseni ukusungula izinto. Thola ukuthi laba baholi abanombono balolonga kanjani ikusasa lobuchwepheshe futhi bakhuthaza isizukulwane esilandelayo sosomabhizinisi.
Izibalo zokumelwa kwabantu abambalwa embonini yezobuchwepheshe
Ukwehlukahlukana embonini yezobuchwepheshe kungaphezu nje kwegama elithi buzzword - kuyi-catalyst yokuqamba izinto ezintsha. Ucwaningo luye lwabonisa ngokungaguquguquki ukuthi amaqembu ahlukahlukene asebenza kahle kunalawo afanayo. Izinkampani zingangena ohlangeni olubanzi lwemibono nemibono ngokuhlanganisa ndawonye abantu abavela ezizindeni ezihlukene, izinhlanga, ubulili, namasiko ahlukene.
Abasebenzi abahlukahlukene bakhuthaza ubuciko, bakhuthaza ukusungulwa, futhi bathuthukise amakhono okuxazulula izinkinga. Lapho abantu abanolwazi oluhlukene nemibono besebenzisana, babekela inselele imibono yomunye nomunye futhi balethe ukuqonda okusha. Lokhu kuhlukahluka kwemicabango kuholela emikhiqizweni engcono, izinsizakalo, kanye nempumelelo yebhizinisi iyonke.
Kodwa-ke, naphezu kokuqashelwa okukhulayo kwezinzuzo zokuhlukahluka, imboni yezobuchwepheshe isenendlela ende okufanele ihambe. Ukumelela okuncane kwezobuchwepheshe kuhlala kuphansi, namaqembu angamelwe abhekane nezinselele eziningi kanye nezithiyo zokungena.
Izinselelo ezibhekene nezinkampani zobuchwepheshe eziphethwe yidlanzana
Izibalo zivuliwe ukumelwa okuncane embonini yezobuchwepheshe kuyadabukisa. Ngokombiko weNational Center for Women & Information Technology, abesifazane babambe kuphela u-26% wemisebenzi yekhompyutha yobungcweti e-United States. Izinombolo ziphansi nakakhulu kwabesifazane abambalwa, abesifazane base-Afrika baseMelika bamele u-3% kuphela kanti abesifazane baseLatina bamele u-1% kuphela wabasebenzi bezobuchwepheshe.
Ngokufanayo, uma kuziwa ekuhlukeni kwezinhlanga, amanani awalungile neze. Ucwaningo olwenziwa yi-Kapor Centre luthole ukuthi abantu base-Afrika baseMelika kanye ne-Hispanics bahlanganisa izimonyo nje u-15% wabasebenzi bezobuchwepheshe eSilicon Valley.
Lezi zibalo zigqamisa isidingo esiphuthumayo sokumeleleka okwengeziwe nokubandakanywa embonini yezobuchwepheshe. Kubalulekile ukwakha indawo lapho abantu abavela kuzo zonke izizinda benamathuba alinganayo okuchuma nokuba negalelo ekuthuthukisweni kobuchwepheshe.
Izindaba zempumelelo zezinkampani zobuchwepheshe eziphethwe yidlanzana
Nakuba izinkampani zobuchwepheshe eziphethwe yidlanzana zenze amagxathu abalulekile eminyakeni yamuva nje, zibhekana nezinselele ezihlukile ezithiya ukukhula nempumelelo yazo. Enye yezinselelo eziyinhloko ukufinyelela imali. Ucwaningo selukhombisile ukuthi osomabhizinisi abancane bavamise ukuthwala kanzima ukuze bathole uxhaso uma kuqhathaniswa nozakwabo abamhlophe.
Ukuchema nokucwasa kuphinde kube izithiyo ezinkampanini zobuchwepheshe eziphethwe yidlanzana. Ukuchema okungazi lutho kungathinta izinqumo zokuqasha, amathuba okuthola imali, nobudlelwano bebhizinisi. Ukunqoba lokhu kuchema kudinga umzamo ohlangene wabaholi bemboni kanye nomphakathi wonkana.
Enye inselelo izinkampani zobuchwepheshe obuphethwe yidlanzana ezibhekene nayo ukushoda kwabameleli kanye nezibonelo. Ngaphandle kwezibonelo ezibonakalayo zempumelelo, osomabhizinisi abasafufusa abavela emaqenjini angameleli kahle bangase bazizwe bedangele noma bakholwe ukuthi impumelelo embonini yezobuchwepheshe ingaphezu kwamandla abo. Ukwandisa ukwehlukahlukana ezikhundleni zobuholi kanye nokugqamisa izindaba zempumelelo kungasiza ukukhuthaza kanye nokunika amandla isizukulwane esilandelayo sosomabhizinisi abayidlanzana.
Amasu okushayela ukuqanjwa ezinkampanini zobuchwepheshe eziphethwe yidlanzana
Naphezu kwezinselelo zabo, izinkampani zobuchwepheshe eziphethwe yidlanzana zithole impumelelo emangalisayo futhi libe neqhaza elikhulu embonini. Ake sibheke izindaba zempumelelo ezimbalwa ezikhuthazayo:
1. I-Blendoor: UStephanie Lampkin, umsunguli we-Blendoor, udale inkundla ebhekana nokuchema okungazi lutho ezinqubweni zokuqasha. I-Blendoor isebenzisa ukuhlaziya idatha nokufunda komshini ukuze isuse ulwazi oluhlonzayo oluvela ezicelweni zemisebenzi, iqinisekisa ukuhlola okulungile okusekelwe ezifundweni kuphela. Isixazululo esisha sikaLampkin sesithole ukuqashelwa nokusekelwa ezinkampanini ezinkulu zobuchwepheshe.
2. I-Walker & Company: U-Tristan Walker wasungula i-Walker & Company ukuze adale imikhiqizo yezempilo nobuhle eklanyelwe ngokukhethekile abantu abanemibala. Ibhrendi yeNkampani, i-Bevel, inikeza imikhiqizo yokushefa ehlangabezana nezidingo ezihlukile zabantu abanezinwele ezimahhadla noma ezigoqene. I-Walker & Company izuze abalandeli abathembekile futhi iye yaqashelwa njenge-trailblazer ekubhekaneni nezidingo ezihlukahlukene zemiphakathi engameleli kahle.
3. I-AppDynamics: U-Jyoti Bansal, usomabhizinisi owazalelwa eNdiya, i-AppDynamics eyasungulwa ngokubambisana, inkampani yesofthiwe ehlinzeka ngezixazululo zokuqapha ukusebenza kwezinhlelo zokusebenza. Indlela entsha yeNkampani yokuqapha nokuphatha izinhlelo zesofthiwe eziyinkimbinkimbi yadonsa ukunaka kwesikhondlakhondla sezobuchwepheshe i-Cisco, esithole i-AppDynamics ngenani elimangalisayo lamaRandi ayizigidi eziyizinkulungwane ezingu-3.7.
Lezi zindaba zempumelelo zibonisa amandla amakhulu ezinkampani zobuchwepheshe eziphethwe yidlanzana kanye nomthelela ezingaba nawo embonini. Bagqugquzela abanye ukuthi balandele izifiso zabo futhi bafakazele ukuthi ukwehluka nokuqanjwa okusha kuyahambisana.
Ukusekela kanye nezinsiza ze izinkampani zobuchwepheshe eziphethwe yidlanzana
Ukuqanjwa kabusha kokushayela kuwumgogodla wayo yonke inkampani yezobuchwepheshe ephumelelayo, futhi namabhizinisi aphethwe yidlanzana nawo anjalo. Nawa amanye amasu angasiza lezi zinkampani zikhuthaze ukuqamba okusha futhi zihlale phambili embonini yokuncintisana:
1. Hlakulela abasebenzi abahlukahlukene nababandakanyayo: Funa ngenkuthalo ithalente emaqenjini angameleli kahle futhi wakhe isiko elazisa ukuhlukahluka. Khuthaza inkhulumomphendvulwano evulekile, ukubambisana, nokwabelana ngemibono eyahlukene. Ngokwamukela imibono ehlukene, izinkampani zingakwazi ukwembula amathuba amasha futhi ziqhubekisele phambili nokuqamba izinto ezintsha.
2. Tshala imali ekuthuthukisweni kwabasebenzi: Nikeza ukuqeqeshwa kwabasebenzi namathuba okuthuthukiswa ukuze bathuthukise amakhono abo futhi bahlale benolwazi mayelana nezitayela zemboni. Nika abasebenzi amandla ukuthi bathathe ubunikazi bokukhula kwabo kochwepheshe futhi ubakhuthaze ukuthi balethe imibono emisha.
3. Thuthukisa isiko lokuhlola: Khuthaza ukuthatha ubungozi kanye nokuhlola ngaphakathi kweNkampani. Dala indawo lapho abasebenzi bezizwa benamandla okuhlola imibono emisha futhi bafunde empumelelweni nasekuhlulekeni. Ukwamukela isiko lokuqamba izinto ezintsha kanye nokwenza ngcono okuqhubekayo kungaholela ekuphumeleleni kanye nezixazululo ezishintsha umdlalo.
4. Khulisa ubudlelwano nokusebenzisana: Sebenzisana nezinye izinkampani zobuchwepheshe eziphethwe yidlanzana, izinhlangano ezisunguliwe, nabaholi bezimboni. Izinkampani zingasebenzisa ama-synergies futhi ziqhubekisele phambili ukuqamba okusha ngokuhlanganisa izinsiza, ulwazi, nobungcweti. Ubambiswano lungaphinda lunikeze ukufinyelela ezimakethe ezintsha, amathuba okuxhasa ngemali, kanye nenethiwekhi yosekelo ebanzi.
Imizamo kahulumeni yokuthuthukisa ukuhlukahluka embonini yezobuchwepheshe
Ngokubona ukubaluleka kokuhlukahluka nokufakwa embonini yezobuchwepheshe, izinhlangano ezihlukahlukene nezinhlelo ziye zavela ukuze zisekele izinkampani zobuchwepheshe eziphethwe yidlanzana. Lezi zinsiza zihlinzeka ngezimali, ukuqeqeshwa, amathuba okuxhumana, nokunye ukwesekwa okubalulekile. Ezinye izinhlelo eziphawulekayo zihlanganisa:
1. Abasunguli Abamnyama: Abasunguli Abamnyama yinhlangano engenzi nzuzo ehlinzeka ngezinsiza, ukuqeqeshwa, namathuba okuxhasa ngemali kosomabhizinisi Abamnyama. Bahlinzeka ngezinhlelo nemicimbi ukuze banikeze amandla abasunguli bezobuchwepheshe abamnyama futhi bakhulise ukumeleleka embonini.
2. I-Latinx Startup Alliance: I-Latinx Startup Alliance yinhlangano eqhutshwa umphakathi egxile ekuthuthukiseni abasunguli be-Latinx tech. Banikeza ukufinyelela emalini eyinhloko, ukuqeqeshwa, kanye namathuba okuxhumana ukuze basize osomabhizinisi baseLatinx baphumelele.
3. UMkhandlu Kazwelonke Wokuthuthukiswa Kwabahlinzeki Bempahla Abancane (NMSDC): I-NMSDC iyinhlangano yobulungu bebhizinisi ehlanganisa amabhizinisi aphethwe yidlanzana nabathengi bezinkampani. Banikeza izitifiketi, ukuqeqeshwa, namathuba okuxhumana ukuze basize amabhizinisi aphethwe yidlanzana ukuze uphumelele emakethe yokuncintisana.
Lezi zinsiza zibalulekile ekulengeni inkundla nokuhlinzeka izinkampani zobuchwepheshe eziphethwe yidlanzana ngosekelo eziludingayo ukuze ziphumelele.
Ngokubona isidingo sokukhula kokwehlukahlukana embonini yezobuchwepheshe, ohulumeni emhlabeni wonke baqale izinhlelo nezinqubomgomo ezahlukahlukene ukukhuthaza ukubandakanywa. Lezi zinhlelo zibhekana nezithiyo zesistimu zamaqembu ezingameli kahle futhi zidale imboni elinganayo. Ezinye izibonelo zezinhlelo zikahulumeni zihlanganisa:
1. I-TechHire: I-TechHire iwuhlelo olwaqalwa uhulumeni wase-U.S. lokwandisa ukufinyelela emisebenzini yezobuchwepheshe nokuqeqeshwa. Igxile ekuhlinzekeni izindlela zemisebenzi yezobuchwepheshe ekhokha kahle kubantu abavela ezizindeni ezihlukene, okuhlanganisa abancane nabesifazane.
2. Amakhono Edijithali e-Afrika: Yethulwe yiNhlangano Yamazwe ase-Afrika kanye nabalingani abahlukahlukene, Amakhono Edijithali e-Afrika ihlose ukuhlomisa intsha yase-Afrika ngamakhono edijithali. Lolu hlelo luhlinzeka ngekhodi, ukuqeqeshwa kwamabhizinisi, nokunye ukuqeqeshwa kwamakhono ahlobene nobuchwepheshe ukuvala ukuhlukana kwedijithali kanye nokugqugquzela ukukhula komnotho.
Imizamo kahulumeni idlala indima ebalulekile ekudaleni imboni yezobuchwepheshe ebandakanya wonke umuntu ngokubhekana nezithiyo ezihlelekile ezithiya ukuhlukahluka kanye nokuhlinzeka ngamathuba ukuze amaqembu angameleli kahle athuthuke.
Isiphetho
Ukubambisana nokusebenzisana phakathi izinkampani zobuchwepheshe eziphethwe yidlanzana kanye nezinhlangano ezisunguliwe zingaba yisisusa esinamandla sokusungula izinto ezintsha nokukhula. Lokhu kubambisana kunganikeza amabhizinisi aphethwe yidlanzana ukufinyelela ezinsizeni, ubuchwepheshe, nezimakethe ezintsha. Ngesikhathi esifanayo, izinhlangano ezisunguliwe zingazuza ezinhlobonhlobo zemicabango kanye nemibono emisha yilezi zinkampani.
Ngokwakha ubudlelwano bamasu, zombili izinhlangothi zingasebenzisa amandla omunye nomunye futhi zidale amathuba azuzisayo ngokulinganayo. Lokhu kubambisana kungathatha izinhlobo ezahlukahlukene, njengamabhizinisi ahlanganyelwe, izinhlelo zokufundisa, nezinhlelo zokuhlukahluka kwabahlinzeki.
Izinhlangano ezisunguliwe zingaphinda zidlale indima ebalulekile ekusekeleni izinkampani zobuchwepheshe eziphethwe yidlanzana ngokutshala imali emikhiqizweni noma ezinsizeni zazo, zinikeze ukuqeqeshwa, noma zinikeze isiqondiso mayelana nokukala nokungena ezimakethe.
