Ukuphula Izithiyo Nemikhiqizo Yokwakha: Indlela Amabhizinisi Aphethwe Abantu Abamnyama Abumba Ngayo Indawo Yemakethe Ye-inthanethi
Esikhathini sedijithali, Amabhizinisi abantu abamnyama kunomthelela omkhulu emakethe eku-inthanethi. Bephula imigoqo kanye nezinkambiso ezeyisayo, laba somabhizinisi bahlela kabusha indlela amabhrendi akhiwa futhi abonwa ngayo. Ngenhlanganisela eyingqayizivele yokuqamba, ubuhlakani, nokuqina, Amabhizinisi abantu abamnyama bazibaza indawo futhi baqinisa indawo yabo emakethe encintisana kakhulu.
Kusukela ezinkundleni zokuxhumana ze-e-commerce kuya kwabagqugquzeli benkundla yezokuxhumana, osomabhizinisi abamnyama basebenzisa izinkundla zabo ukuze bagqamise imikhiqizo namasevisi abo, bahehe isisekelo samakhasimende ahlukahlukene futhi bakhuthaze imiphakathi ebandakanya bonke abantu. Ngokubeka amazwi abo eqiniso phambili, baqhuba izingxoxo futhi babangele ushintsho embonini.
Lesi sihloko sihlola ukuphakama kwe Amabhizinisi abantu abamnyama ezimakethe eziku-inthanethi, behlola amasu abo empumelelo kanye nezinselelo ababhekana nazo. Kusukela ekunqobeni izithiyo zesistimu ukuya ezindaweni zokumaketha ezidijithali, laba somabhizinisi bashiya uphawu lwabo, baphihliza usilingi wengilazi, kanye nezizukulwane ezizayo ezikhuthazayo.
Hlanganyela nathi njengoba singena ezindabeni zalawa ma-trailblazers, sembula uhambo lwawo futhi uhlola ukuthi ayishintsha kanjani indawo yemakethe eku-inthanethi. Sisonke, sibungaza impumelelo yabo futhi sinikeza imininingwane ukuze sisize abanye balandele ezinyathelweni zabo.
Izinselelo ezibhekene namabhizinisi aphethwe abantu abamnyama endaweni yemakethe eku-inthanethi
Amabhizinisi aphethwe ngabantu abamnyama ahlala ebambe iqhaza elibalulekile kwezomnotho, abe neqhaza ekudaleni amathuba emisebenzi, ukukhula komnotho kanye nokuthuthukiswa komphakathi. Kodwa-ke, umthelela wabo emakethe ye-inthanethi ube obaluleke kakhulu. Ngokukhula kwe-e-commerce kanye nezinkundla zedijithali, osomabhizinisi abamnyama sebefinyelele izithameli eziningi futhi banweba namathuba abo ebhizinisi.
Ngokombiko we-US Census Bureau, amabhizinisi aphethwe abantu abamnyama akhule ngo-34.5% phakathi kuka-2007 no-2012, edlula inani likazwelonke lokukhula kwamabhizinisi. Lokhu kukhula kosomabhizinisi abaNsundu kudaleke amathuba emisebenzi futhi kwangenisa imali ezungeza phakathi komphakathi wabaNsundu, kunikeza abantu amandla futhi kwakhuthaza ukuzimela kwezomnotho.
Amasu okuphula imigoqo nokwakha izinhlobo
Yize amabhizinisi aphethwe abantu abamnyama enze intuthuko enkulu emakethe ye-inthanethi, asabhekene nezinselelo ezihlukile ezithiya ukukhula nempumelelo yawo. Ubandlululo oluhlelekile, ukuntuleka kokufinyelela emalini, kanye nokubonakala okulinganiselwe ngezinye zezithiyo labo somabhizinisi okufanele bazinqobe.
Enye yezinselelo ezinkulu ukufinyelela okulinganiselwe kwezimali. Osomabhizinisi abamnyama bavamise ukubhekana nobunzima bokuthola imali ebolekiwe noma ukutshalwa kwezimali, okungase kuthikameze ikhono labo lokukhulisa amabhizinisi abo nokuncintisana nabaqhudelana nabo abakhulu, abaxhaswa kahle ngezimali. Lokhu kuntuleka kwezinsiza zezimali kungakhawulela imizamo yabo yokumaketha, kuvimbe ukuthuthukiswa komkhiqizo, futhi kukhawule amandla abo okukhula.
Ukwengeza, amabhizinisi aphethwe ngabansundu ajwayele ukubhekana nobunzima bokungabonakali. Ukuheha amakhasimende kanye nokuqashelwa komkhiqizo kungaba inselele ngaphandle kokumelwa okufanele nokuchayeka. Imakethe eku-inthanethi inkulu futhi iyaqhudelana, okwenza kube semqoka ukuthi amabhizinisi agqame futhi azehlukanise. Ukunqoba lezi zinselele kudinga amasu amasha kanye nokugxila okuqinile kokukhangisa nokuthuthukiswa komkhiqizo.
Ukubaluleka kokumeleleka nokubandakanywa kwezokukhangisa
Naphezu kwezinselelo zabo, amabhizinisi aphethwe ngabaNsundu asungule amasu asebenzayo okugqabula imigoqo nokwakha amabhrendi aqinile. Nawa amanye amasu abalulekile abe nomthelela empumelelweni yabo:
1. Ukwamukela ubuqiniso: Osomabhizinisi abansundu bamukele futhi bahlanganisa ubunikazi babo obuhlukile bamasiko ekufakweni kwabo kophawu. Ngokuhlala bethembekile ezimpandeni zabo futhi babonise amagugu abo, bakha ukuxhumana okuyiqiniso nezithameli zabo eziqondiswe kubo, bakhuthaze ukwethembana nokwethembeka.
2. Ukusebenzisa inkundla yezokuxhumana: Izinkundla zokuxhumana seziphenduke amathuluzi anamandla ukuze amabhizinisi aphethwe ngabantu abamnyama afinyelele futhi axhumane nezithameli zawo. Besebenzisa izinkundla ezifana ne-Instagram, Twitter, ne-Facebook, osomabhizinisi bangakhangisa ngemikhiqizo yabo, babelane ngezindaba zabo, futhi bakhe umphakathi wabasekeli abathembekile.
3. Ukusebenzisana kanye nokwakha ubudlelwano: Ukusebenzisana nokusebenzisana namanye amabhizinisi kanye nabagqugquzeli kufakazele amasu asebenzayo ezinkampani zabamnyama. Ngokuhlanganisa amandla, bangakhulisa ukufinyelela kwabo, bangene ezimakethe ezintsha, futhi bathole ukuchayeka kubabukeli ababanzi.
4. Ukutshala imali ekumaketheni kwedijithali: Osomabhizinisi abamnyama bayaqonda ukubaluleka kokumaketha kwedijithali endaweni yemakethe ye-inthanethi yanamuhla. Batshala imali ekwenzeni ngcono i-SEO, ukumaketha okuqukethwe, kanye nokukhangisa okukhokhelwayo ukuze bakhulise ukubonakala kwabo ku-inthanethi futhi bahehe amakhasimende angaba khona.
5. Ukunikeza ulwazi olukhethekile lwamakhasimende: Amabhizinisi abantu abamnyama ukubeka phambili ukuhlinzeka ngolwazi lwamakhasimende oluvelele ukuze bazihlukanise nezimbangi. Ukuletha isevisi yomuntu siqu, izikhathi zokuphendula okusheshayo, kanye nemikhiqizo yekhwalithi ephezulu kwakha ukwethembeka kwamakhasimende futhi kukhiqiza amazwi amahle omlomo.
Izindaba zempumelelo zamabhizinisi aphethwe abantu abamnyama endaweni yemakethe eku-inthanethi
Ukumeleleka nokubandakanywa kubalulekile ekukhangiseni, futhi amabhizinisi aphethwe ngabantu abamnyama aseqhulwini ekulweleni lawa magugu. Ngokubonisa ubuso obuhlukahlukene, imibono, kanye nolwazi emikhankasweni yabo yokumaketha, babekela inselele izindinganiso zobuhle bendabuko futhi bachaze kabusha ukuthi kusho ukuthini ukuphumelela. Lokhu kuhlanganisa kuhambisana nezethameli eziqondiwe futhi kuheha amakhasimende azisa ukuhlukahluka nobuqiniso.
Ngaphezu kwalokho, amabhizinisi aphethwe ngabaNsundu ahamba phambili ekukhuthazeni izimbangela zezenhlalo nezemvelo. Babeka phambili ukusimama, ukutholakala kwezimiso zokuziphatha, nokubuyisela emiphakathini yabo. Ngokuvumelanisa amabhrendi abo namanani ahambisana nezethameli eziqondiswe kubo, bakha isithombe esihle futhi bakhuthaze ukwethembeka kwesikhathi eside.
Izinsiza nokwesekwa kwamabhizinisi aphethwe ngabantu abamnyama
Izindaba zempumelelo zamabhizinisi aphethwe abantu abamnyama endaweni yemakethe ye-inthanethi ziyakhuthaza futhi ziyakhuthaza. Ake sibheke izibonelo ezithile eziphawulekayo:
1. Ibhikawozi Yobuhle: Ibhikawozi yobuhle, eyasungulwa ngabakwaCashmere Nicole, iwuhlobo lwezimonyo elaziwa ngohlu lwalo oluhlanganisayo lwemikhiqizo. Ngokuhlinzeka ngezinhlobonhlobo eziningi ze-shades kuwo wonke amathoni esikhumba, bathole ukulandela okuthembekile futhi baphazamisa izindinganiso zemboni yobuhle.
2. U-Telfar: U-Telfar Clemens, umsunguli we-Telfar, useguqule imboni yezemfashini ngomugqa wakhe wezingubo ongakhethi ubulili. Ngokugxila ekufinyelelekeni nasekuhlanganiseni, uTelfar usezuze abalandeli benkolo futhi uye wamukelwa osaziwayo nabathandi bemfashini emhlabeni wonke.
3. Inkampani Yembiza Yoju: Inkampani Yembiza Yezinyosi, eyasungulwa uBeatrice Dixon, inikeza imikhiqizo yemvelo yokuhlanzeka kwabesifazane. Umgomo wabo uwukuhlomisa abesifazane futhi uphonsele inselelo inhlamba ezungeze impilo yabesifazane. Imikhiqizo yabo emisha nemiyalezo ekhuthazayo izuze ukuqashelwa nokusekelwa kabanzi.
Lezi zindaba zempumelelo zibonisa ukuqina kwamabhizinisi aphethwe ngabantu abamnyama, ukusungula izinto ezintsha kanye nokuzimisela. Zisebenza njengomthombo wogqozi kwabafuna usomabhizinisi futhi zigqamisa amandla amakhulu endaweni yemakethe eku-inthanethi.
Iqhaza lezinkundla zokuxhumana ekuthuthukiseni amabhizinisi abantu abamnyama
Ukubona ukubaluleka ukunika amandla izinkampani zabamnyama, izinhlangano ezihlukahlukene kanye nezinhlelo ziye zavela ukunikeza izinsiza nokusekelwa. Nazi izibonelo eziphawulekayo:
1. Imibhalo Yebhizinisi Eliphethwe Abamnyama: Izinhla zemibhalo eziku-inthanethi ezifana “Ne-Black Wall Street Esemthethweni” kanye “Nokusekelwa Kwabamnyama” zinikeza amabhizinisi aphethwe abamnyama inkundla ukuze abonise imikhiqizo namasevisi awo, axhumane namakhasimende, futhi athole ukuchayeka.
2. Izinhlelo Zokuxhasa Ngezimali Nokutshalwa Kwezimali: Izinhlangano ezifana neNational Black Chamber of Commerce kanye ne I-Minority Business Development Agency inikezela ngezimali kanye nezinhlelo zokutshala izimali eziklanyelwe ukusekela osomabhizinisi abamnyama.
3. Amathuba Wokucebisa kanye Nenethiwekhi: Izinhlelo zokufundisa kanye nemicimbi yokuxhumana efana ne-“Black Women Talk Tech” kanye “Ne-Black Founders” ihlinzeka osomabhizinisi abasafufusa isiqondiso nokuxhumana abakudingayo ukuze baphumelele esigcawini se-inthanethi.
Lezi zinsiza kanye namanethiwekhi osekelo abalulekile ekulengeni inkundla, ukunika amandla amabhizinisi aphethwe ngabantu abamnyama, kanye nokugqugquzela imakethe ye-inthanethi ebandakanya wonke umuntu futhi ehlukahlukene.
Ukusebenzisana nokubambisana ukuze kukhule futhi kubonakale
Izinkundla zokuxhumana seziphenduke amathuluzi anamandla okuphromotha nokusekela amabhizinisi aphethwe ngabantu abamnyama. I-Instagram, ikakhulukazi, ivele njengenkundla lapho osomabhizinisi bengakhombisa khona imikhiqizo yabo, baxhumane nabathonya, futhi bafinyelele izethameli ezibanzi.
Ama-Hashtag afana ne-#BuyBlack kanye ne-#SupportBlackBusinesses asezuze ukuduma, okwenza kube lula kubathengi ukuthi bathole futhi ukusekela amabhizinisi aphethwe abantu abamnyama. Ukwengeza, izinhlelo ezifana ne-“Blackout Tuesday” zikhuthaze abantu ngabanye namabhizinisi ukuthi bakhulise amazwi Abamnyama futhi babonise ukweseka kwabo umphakathi.
Ngokusebenzisa izinkundla zokuxhumana ngamasu, Amabhizinisi abantu abamnyama ingathola ukubonakala, ihehe amakhasimende amasha, futhi yakhe abalandeli abaqotho. Inkundla yezokuxhumana nayo ihlinzeka ngendawo yezingxoxo, evumela osomabhizinisi ukuthi bahlanganyele nezithameli zabo, bakhulume ngezinto ezibakhathazayo, futhi bakhuthaze ukuxhumana okunenjongo.
Isiphetho: Ukubungaza izimpumelelo zamabhizinisi aphethwe abantu abamnyama endaweni yemakethe eku-inthanethi
Ukusebenzisana nokubambisana sekuyingxenye ebalulekile ekukhuleni nasekubonakaleni kwamabhizinisi aphethwe ngabantu abamnyama. Ngokuhlanganisa amandla nemikhiqizo enomqondo ofanayo, abagqugquzeli, nezinhlangano, osomabhizinisi bangakwazi ukungena ezimakethe ezintsha, bathole ukuchayeka, futhi bandise ukufinyelela kwabo.
Ukusebenzelana kungase kuthathe izindlela ezihlukahlukene, okuhlanganisa imikhiqizo ebhalwe ngokuhlanganyela, imikhankaso yokumaketha ehlanganyelwe, nemicimbi eyabiwe. Lobu budlelwano busiza ukukhulisa ukubonakala komkhiqizo futhi bunikeze amathuba okuphromotha kanye nokwandisa izethameli.
Ngaphezu kwalokho, ukusebenzisana kungakhuthaza umphakathi kanye nobumbano phakathi kwamabhizinisi aphethwe abantu abamnyama. Ngokusekelana nokukhuthazana, osomabhizinisi bangakwazi ukunqoba izinselele ngokuhlanganyela futhi bakhe imakethe ye-inthanethi ebandakanya wonke umuntu futhi esekelayo.
