Ukwehlukahlukana Okungcono Kakhulu: Zitholele Amagugu Afihliwe Ezinkampani Eziphethwe Ingcosana
Ingabe ufuna imikhiqizo eyingqayizivele nephawulekayo? Ungabheki kude kunezinkampani eziphethwe yidlanzana, lapho ukuhlukahluka kuchuma khona futhi amagugu afihliwe alindele ukutholwa. Kulesi sihloko, sikumema ukuthi ungene emhlabeni walawa mabhizinisi avame ukunganakwa futhi uthole iminikelo emangalisayo ayiletha etafuleni.
Uma kukhulunywa ngezinkampani eziphethwe yidlanzana, kunohlelo oluyinkimbinkimbi lwamasiko nezizinda ezicebisa indawo yosomabhizinisi. Lezi zinkampani zihlinzeka ngemikhiqizo namasevisi abonisa imibono yabo eyingqayizivele nolwazi, kusukela kumfashini nobuhle kuya kubuchwepheshe nokudla.
Kodwa ukuhlukahluka akukona nje mayelana nemikhiqizo ngokwayo; kumayelana nezindaba kanye nabantu abasemuva kwazo. Ngokusekela izinkampani eziphethwe yidlanzana, uthola ukufinyelela emikhiqizweni ekhethekile enika amandla imiphakathi engamelwekeli kahle futhi ethuthukisa umnotho obandakanya wonke umuntu.
Kulolu hambo oluhehayo, sizokhombisa ezinye zezinkampani eziphethwe yidlanzana ezikhuthazayo nezisungula izinto ezintsha, ezisikhanyisela ngempumelelo yazo kanye nomthelela ongakholeki. Lungela ukuthola umhlaba wamagugu afihliwe futhi ube yingxenye yomnyakazo obungaza ukuhlukahluka ngendlela engcono kakhulu. Ake sicwilise!
Ukubaluleka kokuhlukahluka kwebhizinisi
Ukwehlukahlukana akuyona nje inkulumo-ze kodwa kuyisici esiyisisekelo se-ecosystem yebhizinisi ephumelelayo. Lapho amabhizinisi emukela ukwehlukahlukana, avuleleka emibonweni eyahlukene, okuhlangenwe nakho, kanye nemibono. Lokhu kuhlanganisa kukhuthaza ukusungulwa, ukusungula, nokuxazulula izinkinga, ekugcineni kuholele emikhiqizweni namasevisi angcono.
Izinkampani eziphethwe yidlanzana zidlala indima ebalulekile ekuthuthukiseni ukuhlukahluka. Ukudala amathuba emiphakathi engameleli kahle kunomthelela emnothweni obandakanya wonke umuntu. Lawa mabhizinisi aletha umbono oyingqayizivele, ahlinzeka ngemikhiqizo namasevisi abonisa amagugu awo amasiko nolwazi.
Yiziphi izinkampani eziphethwe yidlanzana?
Izinkampani eziphethwe yidlanzana zingamabhizinisi aphethwe iningi elilawulwa abantu beqembu elincane. Lawa maqembu angabandakanya ubuhlanga, ubuzwe, ubulili, noma abancane abakhetha ubulili. Izinkampani eziphethwe yidlanzana zingatholakala ezimbonini ezihlukahlukene, kusukela kwezemfashini nobuhle kuye kwezobuchwepheshe nokudla.
Okwenza izinkampani eziphethwe yidlanzana zihluke ukuzibophezela kwazo ekuboniseni amagugu azo amasiko kanye nemibono eyingqayizivele ngemikhiqizo namasevisi azo. Ngokwenza kanjalo, bahlinzeka amakhasimende ngeminikelo ehlukile futhi banomthelela ekucebeni nasekuhlukeni kwendawo yezamabhizinisi.
Izinzuzo zokusekela amabhizinisi aphethwe yidlanzana
Ukweseka amabhizinisi aphethwe yidlanzana kudlulela ngalé kokuthenga imikhiqizo; imayelana nokwenza umehluko. Uma usiza lezi zinkampani, ufaka isandla ngqo ekunikezeni amandla imiphakathi engameleli kahle.
Enye yezinzuzo zokusekela amabhizinisi aphethwe yidlanzana ithuba lokuthola imikhiqizo eyingqayizivele neqanjiwe. Lezi zinkampani zivame ukuletha imibono emisha emakethe, ezihlinzeka ngemikhiqizo namasevisi ngokuvamile angatholakali ezitolo ezivamile. Ukuzisekela kukunikeza ukufinyelela kumagugu afihliwe acebisa impilo yakho futhi athuthukise okuhlangenwe nakho kwakho kwansuku zonke.
Ngaphezu kwalokho, ukusekela amabhizinisi aphethwe yidlanzana kusiza ukulinganisa inkundla. Ngokomlando, osomabhizinisi abambalwa baye babhekana nezithiyo ezinkulu zempumelelo, okuhlanganisa ukufinyelela okulinganiselwe emalini nezinsiza. Ngokusekela lawa mabhizinisi, usebenzela umnotho olinganayo futhi obandakanyayo.
Izibonelo zezinkampani eziphethwe yidlanzana eziphumelelayo
Kuyo yonke iminyaka, izinkampani eziningi eziphethwe yidlanzana zibe nomthelela omkhulu ezimbonini zazo. Lawa mabhizinisi azuze impumelelo yezohwebo futhi abe yizibani zokukhuthaza abasafufusa abavela ezizindeni ezingamelelwe kahle. Ake sihlolisise ezimbalwa zalezi zinkampani eziphawulekayo.
1. Ibhikawozi Yobuhle - Yasungulwa nguCashmere Nicole, iBeauty Bakerie inikeza uchungechunge lwezimonyo ezingenalunya nezihlanganisayo. Igqugquzelwa ama-dessert, imikhiqizo yawo iletha ikhwalithi ehlukile futhi ibungaza ukuhlukahluka nokuziveza.
2. I-Provenance - I-Provenance ilebula yemfashini ephethwe yidlanzana egxile ezenzweni ezisimeme kanye nezimiso zokuziphatha. Isungulwe ngu-Shangwei Ding no-Alex Qian, uhlobo lomkhiqizo luhlanganisa ubuciko bendabuko nemiklamo yesimanje, lunikeza izingcezu eziyingqayizivele nezingaphelelwa yisikhathi.
3. I-Blavity - I-Blavity yinkampani yezindaba nezobuchwepheshe eyasungulwa nguMorgan DeBaun. Isebenza njengenkundla yezinkulungwane zeminyaka emnyama ukwabelana ngezindaba, ukuxhumana, nokuzibandakanya nomphakathi.
Lezi izibonelo ezimbalwa nje zokwehlukahlukana okumangalisayo nokuqanjwa okulethwa yizinkampani eziphethwe yidlanzana. Ngokusekela lawa mabhizinisi, ungakwazi ukufinyelela kumikhiqizo engavamile futhi ube yingxenye yenhlangano ebungaza futhi ephakamisa imiphakathi engameleli kahle.
Ungawathola kanjani futhi uwasekele kanjani amabhizinisi aphethwe yidlanzana
Ukuthola nokusekela amabhizinisi aphethwe yidlanzana manje sekulula kunangaphambili, ngenxa yezinkundla ezihlukahlukene ze-inthanethi nezinsiza ezinikelwe ekuthuthukiseni ukuhlukahluka. Nazi ezinye izinyathelo ongazithatha ukuze uthole futhi usekele lawa mabhizinisi:
1. Cwaninga izikhombisi-ndlela eziku-inthanethi nezimakethe - Amawebhusayithi afana Nohla Lwemibhalo Lwebhizinisi Oluphethwe Ingcosana kanye nokuthi SITHENGA ABAMNYAMA ahlinzeka ngohlu olubanzi lwamabhizinisi aphethwe yidlanzana ezimbonini ezihlukahlukene. Lezi zinkundla zenza ukuthola nokweseka amabhizinisi ahambisana nezintshisekelo zakho kube lula.
2. Yiya emicimbini yasendaweni nezimakethe - Amadolobha amaningi ahlela imicimbi nezimakethe eziqondene ngqo namabhizinisi aphethwe yidlanzana. Le micimbi iyindlela enhle yokuxhumana nosomabhizinisi, ukuthola imikhiqizo emisha, nokweseka imiphakathi yendawo.
3. Landela ama-akhawunti ezinkundla zokuxhumana nabagqugquzeli - Izinkundla zokuxhumana ezifana ne-Instagram ne-Twitter ziyimithombo emihle kakhulu yokuthola amabhizinisi aphethwe yidlanzana. Landela ama-akhawunti afanelekile nabagqugquzeli abagqamisa futhi baphromothe lawa mabhizinisi, futhi uhlale unolwazi mayelana nokwethulwa kwemikhiqizo emisha namaphromoshini.
4. Sabalalisa igama - Uma usuthole ibhizinisi elinedlanzana olithandayo, yabelana ngolwazi lwakho nabangani, umndeni, kanye nenkundla yezokuxhumana. Izincomo zomlomo zingahamba ibanga elide ekusekeleni nasekusizeni lawa mabhizinisi akhule.
Khumbula, ukusekela amabhizinisi aphethwe yidlanzana akukhona nje ukuthenga ngesikhathi esisodwa kodwa ukuzibophezela okuqhubekayo ekwahlukaneni nasekuhlanganiseni. Ukufaka lawa mabhizinisi ohlelweni lwakho olujwayelekile lokuthenga kungaba nomthelela omkhulu futhi kube nomthelela emnothweni olinganayo.
Izinselelo ezibhekene nezinkampani eziphethwe yidlanzana
Yize amabhizinisi aphethwe yidlanzana eletha inani elikhulu emakethe, aphinde abhekane nezinselelo ezihlukile ezingakhinyabeza ukukhula kanye nempumelelo yawo. Ezinye zezinselelo ezibalulekile zihlanganisa:
1. Ukufinyelela okulinganiselwe emalini eyinhloko - Amabhizinisi aphethwe yidlanzana ngokuvamile athwala kanzima ukuze athole uxhaso ngenxa yokuchema okuhlelekile embonini yezezimali. Lokhu kuntuleka kwemali kungaphazamisa ikhono labo lokukhula, ukutshala imali ekukhangiseni, kanye nokusungula izinto ezintsha.
2. Amathuba angalingani - Naphezu kwenqubekelaphambili, amabhizinisi aphethwe yidlanzana asabhekene namathuba angalingani uma kuqhathaniswa nozakwabo abangebona abambalwa. Lokhu kungabonakala ekufinyeleleni okulinganiselwe kuzinkontileka, ubambiswano, namathuba okuxhumana.
3. Ukushoda kokumeleleka - Amabhizinisi aphethwe yidlanzana avame ukuntula ukumelwa emithonjeni yezindaba evamile kanye nezitolo. Lokhu kungenza kube nzima kubo ukufinyelela izethameli eziningi futhi bathole ukubonakala okudingekayo ukuze bakhule.
Ukubona kanye nokubhekana nalezi zinselele kubalulekile ekudaleni isimo sebhizinisi esibandakanya wonke umuntu. Ngokumela amathuba alinganayo kanye nokweseka amabhizinisi aphethwe yidlanzana, singasebenzela ukudiliza lezi zithiyo futhi sikhuthaze umnotho olinganayo.
Izinsiza nezinhlangano ezisekela amabhizinisi aphethwe yidlanzana
Ngenhlanhla, izinsiza eziningi nezinhlangano zikhona ukuze zisekele futhi zinikeze amandla amabhizinisi aphethwe yidlanzana. Lezi zinhlelo zihlinzeka ngosizo olubalulekile, isiqondiso, namanethiwekhi ukusiza osomabhizinisi banqobe izinselele. Nazi izinhlangano ezimbalwa eziphawulekayo:
1. INational Minority Supplier Development Council (NMSDC) - I-NMSDC ixhumanisa amabhizinisi aphethwe yidlanzana nabathengi bezinkampani futhi inikeza izinsiza ezihlukahlukene ukuze ibasize bakhule futhi baphumelele.
2. I-Minority Business Development Agency (MBDA) - I-MBDA inikeza ukwesekwa, amathuba okuxhasa ngemali, kanye nezinsiza zokuthuthukisa amabhizinisi eziklanyelwe amabhizinisi aphethwe yidlanzana.
3. UMkhandlu Kazwelonke Webhizinisi Labesifazane (WBENC) - I-WBENC igxile ekunikezeni amandla amabhizinisi aphethwe abesifazane futhi inikeza izinhlelo zokunikeza izitifiketi, imicimbi yokuxhumana, kanye nokufinyelela ezinkontilekeni zezinkampani.
Lezi zinhlangano nezinye eziningi zidlala indima ebalulekile ekuhleleni inkundla yamabhizinisi aphethwe yidlanzana. Ngokusebenzisa izinsiza zabo kanye nokwesekwa, osomabhizinisi bangafinyelela amathuba okubasiza ukuthi bathuthuke futhi benze umthelela ohlala njalo.
Ukukhuthaza ukuhlukahluka emsebenzini
Ukukhuthaza ukuhlukahluka kubalulekile ekusekeleni amabhizinisi aphethwe yidlanzana kanye nokuthuthukisa indawo yokusebenza enempilo, ebandakanyayo. Nawa amanye amasu izinkampani ezingawasebenzisa ukukhuthaza ukuhlukahluka emsebenzini:
1. Izinqubo ezihlukene zokuqasha - Funa ngenkuthalo futhi uqashe abantu abavela ezizindeni ezihlukene, uqinisekisa ukuthi iqembu lakho libonisa ukunotha kwezithameli zakho ozihlosile.
2. Izinqubomgomo nezinqubo ezibandakanya wonke umuntu - Ukusebenzisa izinqubomgomo ezikhuthaza ukubandakanywa kanye namathuba alinganayo kubo bonke abasebenzi. Lokhu kungafaka imizamo efana namahora okusebenza avumelana nezimo, izinhlelo zokufundisa, nokuhlola ukusebenza okungachemile.
3. Ukuqeqeshwa kanye nemfundo - Ukuhlinzeka ngokuqeqeshwa kokuhlukahluka nokufakwa kubasebenzi, ukuqwashisa nokugqugquzela isiko lokuhlonipha nokwamukela.
4. Sekela abahlinzeki nabathengisi abaphethwe idlanzana - Nweba ukuzibophezela kwakho ezinhlobonhlobo ngaphandle kwendawo yokusebenza ngokufuna futhi usekele abahlinzeki nabathengisi abaphethwe yidlanzana.
Ngokwamukela ukuhlukahluka emsebenzini, amabhizinisi angakha indawo enhle nesebenzisanayo ekhuthaza ukusungulwa, ukusungula, nokukhula.
Ungaba kanjani ibhizinisi eliphethwe yidlanzana
Uma ungusomabhizinisi osuka kusizinda seqembu elincane, ukuba yibhizinisi eliphethwe yidlanzana eliqinisekisiwe kungavula amathuba nezinsiza eziningi. Nazi izinyathelo ezijwayelekile zokuba ibhizinisi eliphethwe yidlanzana eliqinisekisiwe:
1. Izidingo zesitifiketi socwaningo - Zijwayeze nezidingo zesitifiketi zamabhizinisi aphethwe yidlanzana ezweni lakini noma esifundeni sakho. Lezi zidingo zingabandakanya imibandela efana namaphesenti obunikazi, ukulawula, kanye nobufakazi besimo esincane.
2. Qoqa amadokhumenti adingekayo - Qoqa imibhalo edingekayo, efana nomazisi womuntu siqu, ukubhaliswa kwebhizinisi, kanye nezitatimende zezimali, ukuze usekele isicelo sakho sokuthola isitifiketi.
3. Faka isicelo sokuthola isitifiketi - Thumela isicelo sakho ejensi efanele yezitifiketi noma inhlangano. Inqubo yesicelo ingase ibandakanye ukuhlinzeka ngemininingwane enemininingwane mayelana nebhizinisi lakho kanye nenqubo yokubuyekeza.
4. Gcina isitifiketi - Uma usuqinisekisiwe, ungase udingeke ukuthi unikeze izibuyekezo ngezikhathi ezithile futhi uvuselele isitifiketi sakho ukuze uqinisekise ukufaneleka kwaso.
Ukunikeza isitifiketi njengebhizinisi eliphethwe yidlanzana kunganikeza ukufinyelela kuzinkontileka zikahulumeni, amathuba enethiwekhi, nezinye izinsiza zokusiza ibhizinisi lakho ukuthi lithuthuke. Kuyafaneleka ukuhlola le ndlela uma uhlangabezana nemibandela yokufaneleka.
Isiphetho
Izwe lamabhizinisi aphethwe yidlanzana liyi-tapestry enempilo yokuhlukahluka, ubuhlakani, kanye nokuqanjwa okusha. Ngokusekela lawa mabhizinisi, sizuza ukufinyelela emikhiqizweni namasevisi akhethekile futhi sibambe iqhaza ekufukuleni imiphakathi engameleli kahle. Kusukela kumfashini nobuhle kuye kwezobuchwepheshe nokudla, lawa mabhizinisi aletha umbono oyingqayizivele ocebisa izimpilo zethu futhi othuthukisa umnotho obandakanya wonke umuntu.
Njengabathengi, sinamandla okwenza umehluko. Ngokufuna ngenkuthalo kanye nokweseka amabhizinisi aphethwe yidlanzana, singaqhuba ushintsho oluhle futhi sakhe ikusasa lapho ukuhlukahluka kuchuma khona. Ngakho-ke, masibungaze ukuhlukahluka ngokusemandleni futhi sembule amagugu afihliwe alinde ukutholwa kwethu. Ngokubambisana, singakha umhlaba obandakanya wonke umuntu futhi olinganayo. Ake sicwilise!
