Kupwanya Zvipingamupinyi uye Zvivakwa Zvekuvaka: Mabhizinesi Ane Vatema-Vari Kugadzira Nzvimbo Yemusika Wepamhepo
Munguva ye digitalization, Vatema-vane mabhizinesi zvinokanganisa zvakanyanya pamusika wepamhepo. Kutyora zvipingamupinyi uye kuzvidza tsika, mabhizinesi aya ari kugadziridza mavakirwo emhando uye kuonekwa. Iine yakasarudzika musanganiswa wehunyanzvi, hunyanzvi, uye kusimba, Vatema-vane mabhizinesi vari kuzvivezera niche uye nekusimbisa nzvimbo yavo mumusika une makwikwi.
Kubva pamapuratifomu e-commerce kusvika kune vanofurira vezvenhau, vevatema vemabhizinesi vanoshandisa mapuratifomu avo kuratidza zvigadzirwa nemasevhisi, kukwezva kwakasiyana vatengi uye kukurudzira nharaunda dzinosanganisirwa. Nekuisa manzwi avo echokwadi pamberi, vanotyaira hurukuro uye vanomutsa shanduko muindasitiri.
Ichi chinyorwa chinoongorora kusimuka kwe Vatema-vane mabhizinesi mumusika wepamhepo, vachiongorora nzira dzavo dzekubudirira uye matambudziko avanosangana nawo. Kubva mukukunda zvipingamupinyi zvehurongwa kusvika pakufambisa nzvimbo dzekushambadzira dzedhijitari, vanamuzvinabhizinesi ava vari kusiya chiratidzo chavo, kuputsa sirin'i yegirazi, uye kukurudzira zvizvarwa zvinotevera.
Joinha isu patinenge tichiongorora nyaya dzeava trailblazers, vachifukura nzendo dzavo uye nekuongorora kuti vari kushandura sei musika wepamhepo. Pamwe chete, tinopemberera kubudirira kwavo uye tinopa maonero ekubatsira vamwe kutevera mumakwara avo.
Matambudziko akatarisana nemabhizinesi evatema pamusika wepamhepo
Mabhizinesi evatema agara aine basa rakakosha muhupfumi, zvichibatsira mukusikwa kwemabasa, kukura kwehupfumi, uye kusimudzira nharaunda. Nekudaro, kukanganisa kwavo pamusika wepamhepo kwakatonyanya kukosha. Nekusimuka kwe e-commerce uye mapuratifomu edhijitari, vatema vemabhizinesi vasvika kune vakawanda vateereri uye vakawedzera mikana yavo yebhizinesi.
Sekureva kwemushumo weUS Census Bureau, mabhizinesi evatema akakura ne34.5% pakati pa2007 na2012, achipfuura mwero wepasi rose wekukura kwebhizinesi. Uku kuwedzera kwevatema bhizinesi kwakagadzira mabasa uye kuunza mari inotenderera mukati menharaunda yevatema, kupa vanhu simba uye kukurudzira rusununguko rwehupfumi.
Matanho ekuputsa zvipingamupinyi uye kuvaka mhando
Nepo mabhizinesi evatema aita nhanho dzakakura mumusika wepamhepo, vachiri kutarisana nematambudziko akasiyana anotadzisa kukura nekubudirira kwavo. Systemic rusaruraganda, kushaikwa kwekuwana mari, uye kuoneka kushoma ndizvo zvimwe zvezvipingamupinyi zvinofanirwa kukunda vanamuzvinabhizinesi ava.
Imwe yematambudziko makuru ishoma kuwana capital. Vanamuzvinabhizinesi vatema vanowanzo sangana nematambudziko ekuwana zvikwereti kana kudyara mari, izvo zvinogona kuvatadzisa kukwira mabhizinesi avo uye kukwikwidzana nevakwikwidzi vakakura, vanopihwa mari zvakanaka. Uku kushomeka kwemari kunogona kudzikamisa kuedza kwavo kushambadzira, kutadzisa kugadzirwa kwechigadzirwa, uye kudzikisira kugona kwavo kukura.
Pamusoro pezvo, mabhizinesi evatema anowanzo kunetseka nekuonekwa kushoma. Kukwezva vatengi uye kuvaka kuzivikanwa kwemhando kunogona kuve kwakaoma pasina kumiririrwa kwakaringana uye kuratidzwa. Musika wepamhepo wepamhepo wakakura uye unokwikwidza, zvichiita kuti zvive zvakakosha kuti mabhizinesi amire pachena nekuzvisiyanisa. Kukunda matambudziko aya kunoda hurongwa hutsva uye kushambadzira kwakasimba uye kusimudzira mhando yekutarisa.
Kukosha kwekumiririra uye kubatanidzwa mukushambadzira
Pasinei nematambudziko avo, mabhizinesi evatema akagadzira nzira dzinoshanda dzekupwanya zvipingaidzo uye kuvaka mabhureki akasimba. Heano mamwe maitiro akakosha akabatsira mukubudirira kwavo:
1. Kugamuchira uchokwadi: Vanamuzvinabhizimisi vechitema vakambundikira uye vakabatanidza kuzivikanwa kwavo kwetsika kwakasiyana-siyana mukushambadzira kwavo. Nekuramba vakavimbika kumidzi yavo uye nekuratidzira nhaka yavo, vanogadzira hukama hwechokwadi nevateereri vavo, vachikurudzira kuvimba uye kuvimbika.
2. Kushandisa social media: Nzvimbo dzesocial media dzave zvishandiso zvine simba zvevemabhizinesi evatema kusvika nekubatana nevateereri vavo. Vachishandisa mapuratifomu akaita se Instagram, Twitter, uye Facebook, vemabhizinesi vanogona kuratidza zvigadzirwa zvavo, kugovera nyaya dzavo, uye kuvaka nharaunda yevatsigiri vakavimbika.
3. Kudyidzana nekugadzira kudyidzana: Kudyidzana nekudyidzana nemamwe mabhizinesi nevanofurira zvakaratidza nzira dzinoshanda kumafemu evatema. Nekubatanidza mauto, vanogona kukwidziridza kusvika kwavo, kupinda mumisika mitsva, uye kuwana mukana kune vateereri vakawanda.
4. Kuisa mari mukushambadzira kwedhijitari: Vatema vemabhizinesi vanonzwisisa kukosha kwekushambadzira kwedhijitari mumusika wepamhepo wanhasi. Ivo vanodyara muSEO optimization, kushambadzira zvemukati, uye yakabhadharwa kushambadzira kuti vawedzere kuoneka kwavo pamhepo uye kukwezva vangangove vatengi.
5. Kupa zviitiko zvakasarudzika zvevatengi: Vatema-vane mabhizinesi koshesa kupa zvakatanhamara zvevatengi zviitiko kuti zvisiyanise ivo kubva kune vanokwikwidza. Kuendesa sevhisi yakasarudzika, nguva dzekupindura nekukurumidza, uye zvigadzirwa zvemhando yepamusoro zvinovaka kuvimbika kwevatengi uye zvinogadzira izwi rakanaka-re-muromo.
Nyaya dzekubudirira dzemabhizinesi evatema pamusika wepamhepo
Kumiririrwa uye kubatanidzwa kwakakosha mukushambadzira, uye mabhizinesi evatema ari pamberi mukurwira hunhu uhu. Nekuratidza zviso zvakasiyana, maonero, uye zviitiko mumashambadziro avo ekushambadzira, vanopikisa tsika dzechinyakare dzekunaka uye vanotsanangura patsva zvazvinoreva kubudirira. Kubatanidzwa uku kunoenderana nevateereri vavo uye kunokwezva vatengi vanokoshesa kusiyana uye chokwadi.
Zvakare, mabhizinesi evatema ari kutungamira nzira mukusimudzira magariro uye zvakatipoteredza zvinokonzeresa. Vanoisa pamberi pekusimudzira, hunhu hwekutsvaga, uye kudzorera kunharaunda dzavo. Nekubatanidza mabhureki avo nehunhu hunoenderana nevateereri vavo, vanogadzira mufananidzo wakanaka uye vanokurudzira kuvimbika kwenguva refu.
Zviwanikwa uye rutsigiro rwemabhizimisi evatema
Nyaya dzebudiriro dzemabhizinesi evatema pamusika wepamhepo dzinokurudzira uye dzinokurudzira. Ngatitarisei mimwe mienzaniso yakakurumbira:
1. Runako Bakerie: Runako Bakerie, yakavambwa naCashmere Nicole, imhando yezvizoro inozivikanwa nekubatanidzwa kwayo kwezvigadzirwa. Nekupa huwandu hwakasiyana-siyana hwemavara emhando dzose dzeganda, vakawana kutendeseka kunotevera uye kuvhiringidza maitiro emabhizimisi ekunaka.
2. Telfar: Telfar Clemens, muvambi weTelfar, akachinja indasitiri yemafashoni nemutsetse wake wembatya wevakadzi. Nekutarisa kuwanikwa uye kusanganisirwa, Telfar akawana chitendero chekutevera uye akambundirwa nevanozivikanwa uye vanofarira fashoni pasi rese.
3. The Honey Pot Company: Kambani yeHoney Pot, yakavambwa naBeatrice Dixon, inopa zvigadzirwa zvehutsanana zvechikadzi. Basa ravo ndere kupa vakadzi simba uye kupikisa kushorwa kwakapoteredza hutano hwevakadzi. Zvigadzirwa zvavo zvitsva uye mameseji anokurudzira akawana kuzivikanwa kwakapararira nerutsigiro.
Idzi nyaya dzebudiriro dzinoratidza kusimba kwemabhizinesi evatema, hunyanzvi, uye kutsunga. Ivo vanoshanda sesosi yekurudziro yevanoshuvira mabhizinesi uye vanosimbisa iyo yakakura mukana mukati memusika wepamhepo.
Basa remasocial media mukusimudzira mabhizimisi evatema
Tichiziva kukosha kwe kupa masimba makambani evatema, masangano akasiyana-siyana uye zvirongwa zvakabuda kuti zvipe zviwanikwa uye rutsigiro. Heino mimwe mienzaniso yakakurumbira:
1. Madhairekitori eBhizinesi AneVatema: Madhairekitori epamhepo senge "Official Black Wall Street" uye "Support Black Owned" inopa chikuva kumabhizinesi evatema kuratidza zvigadzirwa nemasevhisi avo, kubatana nevatengi, uye kuwana kuratidzwa.
2. Mari uye Investment Zvirongwa: Masangano akaita seNational Black Chamber of Commerce uye Minority Business Development Agency inopa mari uye zvirongwa zvekudyara zvakagadzirirwa kutsigira vatema mabhizinesi.
3. Mentorship uye Networking Mikana: Mentorship zvirongwa uye networking zviitiko zvakaita se “Black Women Talk Tech” uye “Black Founders” zvinopa vanoda mabhizinesi nhungamiro nekubatana kwavanoda kuti vabudirire pamusika wepamhepo.
Izvi zviwanikwa uye kutsigira network kwakakosha mukuenzanisa nhandare, kupa simba mabhizinesi evatema, uye kusimudzira musika unosanganisirwa uye wakasiyana siyana wepamhepo.
Kudyidzana uye kudyidzana kwekukura nekuonekwa
Social media mapuratifomu ave zvishandiso zvine simba zvekusimudzira nekutsigira mabhizinesi evatema. Instagram, kunyanya, yakabuda sepuratifomu umo mabhizinesi anogona kuratidza zvigadzirwa zvavo, kubatana nevanokurudzira, uye kusvika kune vakawanda vateereri.
MaHashtag akaita se #BuyBlack uye #SupportBlackBusinesses awana mukurumbira, zvichiita kuti zvive nyore kune vatengi kuwana uye tsigira mabhizinesi evatema. Pamusoro pezvo, zvirongwa zvakaita se "Blackout Chipiri" zvakakurudzira vanhu nemabhizinesi kukwidziridza manzwi eVatema uye kuratidza rutsigiro rwavo kunharaunda.
Nekushandisa masocial media mapuratifomu zvine hunyanzvi, Vatema-vane mabhizinesi inogona kuwana kuoneka, kukwezva vatengi vatsva, uye kuvaka yakavimbika inotevera. Midhiya yemagariro inopawo nzvimbo yenhaurirano, ichibvumira vemabhizinesi kuti vabatane nevateereri vavo, kugadzirisa zvinonetsa, uye kukurudzira hukama hune musoro.
Mhedziso: Kupemberera kubudirira kwemabhizinesi evatema pamusika wepamhepo
Kudyidzana uye kudyidzana kwave kwakakosha mukukura nekuonekwa kwemabhizinesi evatema. Nekubatana nemasimba ane pfungwa dzakafanana mabhureki, vapesvedzera, uye masangano, mabhizinesi anogona kupinda mumisika mitsva, kuwana kuratidzwa, uye kuwedzera kusvika kwavo.
Kudyidzana kunogona kutora mafomu akasiyana, kusanganisira zvigadzirwa zvakabatanidzwa, mishandirapamwe yekushambadzira, uye zviitiko zvakagovaniswa. Kudyidzana uku kunobatsira kuwedzera kuoneka kwemhando uye kupa kuchinjika-kusimudzira uye mikana yekuwedzera yevateereri.
Uyezve, kubatana kunogona kukurudzira nharaunda uye kubatana pakati pemabhizinesi evatema. Nekutsigirana nekusimudzirana, mabhizinesi anogona pamwechete kukurira matambudziko uye kugadzira inosanganisirwa uye inotsigira musika wepamhepo.
