Please show your support for small, Black-owned businesses by educating yourself on how to give them the patronage they deserve. Please read our guide today!
Supporting Black-owned businesses is a crucial way to fight economic disparities and promote economic growth in communities of color. It’s a meaningful way to invest in the future of our economy and ensure more excellent representation, opportunity, and success for entrepreneurs of color. Read on to learn more about how you can support Black-owned businesses.
Research Black-Owned Businesses in Your Neighborhood or City.
Research the Black-owned businesses in your immediate area and throughout your city. Look into their business history, services, customer reviews, social media presence, and more. Knowing each business’s owner(s) is also a great idea. Familiarizing yourself with the mission behind each company is a beneficial way to build relationships that further strengthen the ties between you and the owners.
Follow and Support Black-Owned Businesses on Social Media.
Please show your support for local Black-owned businesses by following and sharing their posts on social media. A single social media post can be shared among thousands of followers, helping to create awareness and support one another’s endeavors. Make sure you interact with the business’s posts by liking, commenting, or reposting them to show that you authentically support the stand they take as a business.
Patronize Black-Owned Businesses Whenever You Can.
Wherever possible, put your money where your mouth is and make a point to patronize Black-owned businesses. Shopping from these businesses demonstrates that you value their presence in the community and are more willing to spend your money there than on non-Black-owned stores or businesses. Patronizing Black-owned businesses is crucial as it helps them monetarily and gives them the support they need to thrive in their communities.
Use Your Networks To Tell Others About Black-Owned Businesses.
As you discover new Black-owned businesses, use your networks to tell others about them. Whether spreading the word or writing a review, there are many ways to show your support for local Black-owned businesses. Share on social media, write blogs and leave reviews of products or services you’ve enjoyed from Black-owned companies. These small steps will help make more people aware of these businesses and hopefully attract more customers!
Promote, Connect, and Invest in Black-Owned Businesses Whenever Possible.
Invest your money and resources into these businesses whenever possible. Buy their products or services and make a conscious effort to support them in any way you can. For example, connect with the business owners in podcasts, at conferences, or join industry groups focused on advancing Black entrepreneurs. Investing in Black-owned businesses whenever possible, you’re helping to close the racial wealth gap in our society while supporting talented members of the entrepreneurial community.
